Edith Sanford Breast Foundation named official charity partner of 2016 Little Debbie IRONMAN Chattanooga Triathlon presented by McKee Foods

SIOUX FALLS, S.D./TAMPA, Fla.
– The Edith Sanford Breast Foundation has been named the official charity partner of the Little Debbie IRONMAN® Chattanooga triathlon presented
by McKee Foods on Sept. 25, 2016. The Foundation invites athletes to race with its national charity team, TeamEdith, and compete while raising funds and
awareness for the mission to end breast cancer.

“We’re honored to team up with IRONMAN and challenge athletes to make their 140.6 miles on race day even more meaningful,” said Micah Aberson, president of
the Edith Sanford Breast Foundation. “Every dollar raised by TeamEdith competitors will help advance cutting-edge breast cancer research to find cures and
raise the standard of breast care for women everywhere.”

While general entry to the race is sold out, there are a limited number of guaranteed spots available on TeamEdith for a commitment to raise at least
$3,500 for the Edith Sanford Breast Foundation. In addition to the pride of making a difference in the fight to end breast cancer, TeamEdith members will
enjoy additional benefits, including priority placement of bicycle racks, access to a team hospitality tent, exclusive training and nutrition tips, and
more. Athletes already registered for the race can learn how to join TeamEdith and enjoy the benefits by visiting their website.

“IRONMAN is honored to partner with TeamEdith and help make a difference in the fight against breast cancer,” said Dave Deschenes, executive director of
The IRONMAN Foundation. “Men and women alike are impacted by breast cancer, and we are glad that through this race and our athletes, there is an
opportunity to support TeamEdith’s mission.”

Edith Sanford’s goodwill ambassador, TeamEdith captain, and IRONMAN Certified Coach Thad Beaty, guitarist for Grammy Award-winning band, Sugarland, will
also lead activities on race day and train with members online in advance.

“TeamEdith athletes push the limits, physically and emotionally, to make a difference in the fight to end breast cancer,” said Beaty. “IRONMAN triathlon is
a powerful platform for these inspiring men and women to bring their passion for the sport and the cause.”

For more information on joining TeamEdith please visit: www.edithsanford.org/teamedith/ironman-chattanooga

For more information on the IRONMAN brand and global event series, visit www.ironman.com.

About the Edith Sanford Breast Foundation

The Edith Sanford Breast Foundation is pioneering a bold new comprehensive approach to breast cancer, with a mission to unlock each woman’s genetic code,
advance today’s prevention and treatment, and end breast cancer for future generations. To learn more, please visit edithsanford.org.

About IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN®
brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races.
Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global
sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl ® and IRONKIDS®. For more information, visit www.ironman.com.

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Tim Gerszewski

Sanford Media Strategist

605-366-2432 / timothy.gerszewski@sanfordhealth.org

@SanfordTimG

Ellie Seifert

IRONMAN Director of Public Relations

516-993-6449 / ellie.seifert@ironman.com / press@ironman.com