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Edith Sanford Named Official Charity Partner of Women’s Running Series


Women's Running Series LogoFoundation will serve as official charity partner for the 2014 Women’s Running Series with inclusion of TeamEdith™ engagement platform at all Women’s Running events

(Sioux Falls, S.D.) –The Edith Sanford Breast Cancer Foundation announced today that it will become the official charity partner for the 2014 Women’s Running Series, beginning with Women’s Running San Diego Half Marathon on February 22, 2014. 

This announcement comes on the heels of the Foundation’s successful debut as charity partner of the recent Women’s Running Scottsdale/Tempe Half Marathon + 5K.

“We are excited to be the official charity of the Women’s Running Series,” said Kimberly Simpson, president of the Edith Sanford Breast Cancer Foundation. “This is an ideal opportunity to help advance our mission to end breast cancer.”

As a result of the partnership, the Foundation will kick off fundraising activities related to the 2014 race series in February at the Women’s Running San Diego Half Marathon. National Edith Sanford spokesperson and former host of Entertainment Tonight, Mary Hart, will participate in the San Diego event in honor of her grandmother, who died from breast cancer, and her mother, who is a breast cancer survivor.

“With its groundbreaking genomics research and commitment to prevention and healthy, active living, the Edith Sanford Breast Cancer Foundation is the perfect partner for the 2014 Women’s Running Series,” said Dana Allen, general manager of the Series. “We are excited to be in a position to assist the Foundation in furthering its mission to accelerate research and end breast cancer for future generations.”

Women’s Running Series participants will be eligible for exclusive benefits and discounts when they register for a Women’s Running event as members of TeamEdith™, the charity’s new participant engagement platform. In addition to receiving a discount off of event registration, athletes will receive TeamEdith-branded athletic wear and other incentives from the Foundation as thanks for supporting their research efforts.

“A healthy, active lifestyle is key in reducing an individual’s risk for breast cancer,” said Gary Hall, Jr., 10-time Olympic medalist and director of sports marketing for the Foundation. “This partnership is a great way to help spread that lifesaving message and bring our TeamEdith platform to a community of strong, dynamic women.”

The Women’s Running Series encompasses four half marathon and 5K events uniquely catered to women, combining a fun destination with scenic courses for the ultimate girls’ weekend getaway. The events are open to both runners and walkers.

For more information on the Women’s Running Series, visit womenshalfmarathon.com or like the event series on Facebook at facebook.com/womenshalfmarathon. To learn more about TeamEdith opportunities or to join a TeamEdith event, visit edithsanford.org/get-involved.

About Edith Sanford Breast Cancer Foundation

The Edith Sanford Breast Cancer Foundation is pioneering a bold new comprehensive approach to breast cancer, with a mission to unlock each woman’s genetic code, advance today’s prevention and treatment, and end breast cancer for future generations. Edith Sanford Breast Cancer is pursuing cutting-edge translational genomic research to identify specific treatments that will work best for each person, prevent the disease on an individual basis, and ultimately eradicate breast cancer.

About Women’s Running Series
Operated by Competitor Group, the Women’s Running Series (WRS) is the largest women-only half marathon and 5K series in the nation. Four 2014 events in San Diego, Ca. (Feb. 22), Nashville, Tenn. (Sept. 27), Scottsdale-Tempe, Ariz. (Nov. 2), and St. Petersburg, Fla. (Nov. 23), are expected to host more than 15,000 total runners.  The Women’s Running Series awards all half marathon finishers a glitzy two-in-one medal and commemorative charm, post-race treats in the Cookie Café, refreshing bubbly and a rejuvenating Freshen Up Lounge. All events begin with a women-specific Health & Fitness Expotique and finish with an outdoor party complete with food, music and white linen tablecloths.

For more information, please visit womenshalfmarathon.com or facebook.com/womenshalfmarathon.