(Sioux Falls, SD) – Edith Sanford Breast Cancer Foundation is pleased to announce that Eva A. May and Chris Orzechowski have been added to the leadership team, with May serving as the vice president of marketing and Orzechowski as the vice president of branding and communications. Edith Sanford Breast Cancer Foundation was recently created to pioneer a bold new comprehensive approach to breast cancer with a mission to unlock each women’s genetic code, advance today’s prevention and treatment, and end breast cancer for future generations.
As the vice president of marketing, May will primarily focus on the development of cause-related marketing partnerships. May is the former president of Español Marketing & Communications, Inc., an integrated marketing agency focusing on the US Hispanic market. May has more than 25 years of experience in marketing and advertising, having worked with clients such as Procter & Gamble, Kraft General Foods, Corona beer, Coca-Cola Foods, Countrywide, Quaker and Pillsbury. Her areas of expertise include strategic planning and market program development and implementation. According to May, “I look forward to developing creative long-term partnerships with strategically-aligned corporations in support of cutting-edge technology and research to personalize breast cancer care and treatment, and to ultimately eradicate this horrible disease.”
May earned her MBA in marketing and finance from Columbia University and a Bachelor of Arts in English from the University of North Carolina – Chapel Hill.
As the vice president of branding and communications, Orzechowski will work to position the Edith Sanford Breast Cancer Foundation as one of the most progressive and responsible breast cancer organizations in the world. Leadership abilities in her previous national roles as vice president of marketing and communications at Mothers Against Drunk Driving (MADD), director of brand marketing for Susan G. Komen for the Cure and corporate image manager at the American Heart Association, have made her a driving agent in marketing large healthcare-related brands. Orzechowski shared, “The substance behind this work is second to none and I’m honored to be a part of the team that will strengthen credibility and transform the breast cancer space.” Orzechowski has served on numerous boards and has been an active volunteer in various service organizations.
Orzechowski’s education includes a Master of Liberal Arts from Southern Methodist University and a Bachelors of Fine Arts, with a minor in marketing, from the University of North Texas.